The End of Guesswork in Multifamily
By TraceRentFebruary 27, 2026
For decades, multifamily pricing has relied on ranges, estimates, and pattern recognition. But velocity shifts too quickly now, and the operators who've moved to…
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Stories from the future of transparent rental pricing
Deep dives on data transparency, housing innovation, and the people powering TraceRENT. Explore perspectives from our team, partners, and the communities we serve.
What Professional Operators Are Doing Now
By TraceRentFebruary 20, 2026
The operators maximizing NOI in 2026 aren't waiting for market reports, they're making three strategic shifts that separate performance leaders from everyone else.
Read moreThe Rise of Verification-Based Pricing
By TraceRentFebruary 13, 2026
The shift from asking rents to contract rents isn't just a data upgrade, it's a complete rethinking of how multifamily operators capture revenue in 2026.
Read moreWhy Precision Beats Experience in Rent Pricing
By TraceRentFebruary 6, 2026
In an industry as data-driven and competitive as multifamily, the right pricing approach can deepen credibility and create space for the operational excellence…
Read moreThe Hidden Breakpoints in Multifamily Pricing Workflows
By TraceRentJanuary 30, 2026
Most pricing workflows fail long before the final rent number is chosen.
Read moreThe Hidden Cost of Guessing in Rent Pricing
By TraceRentJanuary 14, 2026
Most pricing errors don’t look like errors. They look like routine decisions operators make every day.
Read moreWhy Data Quality Is the Real Advantage in Modern Rent Pricing
By TraceRentJanuary 13, 2026
The most important part of rent pricing is not the decision itself. It is the quality of the data behind it.
Read moreThe Market is Moving Forward. Don't Be the Last to Upgrade.
By TraceRentDecember 29, 2025
Multifamily pricing is in the middle of a major transition. The old workflow of screenshots, spreadsheets, email threads, and internal debate is collapsing under modern…
Read moreThe Market Is Moving Forward. Don’t Be the Last to Upgrade.
By TraceRentDecember 22, 2025
Multifamily rent pricing is in the middle of a major transition. The old workflow of screenshots, spreadsheets, email threads, and internal debate is collapsing under…
Read morePrice Your Next Vacancy With Real Data
By TraceRentDecember 15, 2025
Most multifamily rent pricing is still built on manual processes. Screenshots from listing sites. Comps shared over email. Spreadsheets passed between departments.…
Read moreWhy Exact Rent Is Becoming the New Industry Standard
By TraceRentDecember 8, 2025
For more than a decade, multifamily rent pricing relied on an imprecise workflow. Leasing teams compared screenshots. Property managers scanned listing sites. Analysts…
Read moreCanada’s Multifamily Market in 2025: Growth, Challenges, and Opportunities
By TraceRentDecember 1, 2025
The Canadian multifamily sector continues to demonstrate resilience amid shifting economic conditions. According to CBRE’s Canada Real Estate Market Outlook 2025 –…
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